Most retail analysts believe that "market price" is a single, static number, but in the fast-moving consumer goods (FMCG) sector, price is a dynamic variable that shifts by region, account type, and even the time of day. A regional manager who relies on a monthly corporate price list is operating on a two-week delay compared to a competitor who has a real-time record of every Account Number and their specific markup levels.

The Philosophy of Pricing Intelligence

The "Pricing" template is designed for the field representative or regional auditor who understands that profit is found in the margins of comparative data. It moves your market research from loose notes to a structured forensic ledger. By capturing the Date and the specific source (Cigarettes from:), the system ensures that every price point is anchored in a verifiable commercial context. It acknowledges that in high-stakes retail, being the "first to know" about a competitor's price drop is more valuable than any marketing campaign.

The Blueprint: High-Resolution Market Mapping

The structure of this library is built to manage the extreme granularity of modern retail tobacco and FMCG categories.

  • Brand-Specific Tracking: With dedicated currency fields for dozens of variants—from Ashford 20 and JPS Nano to Manitou Organic—the system eliminates the ambiguity of generic category pricing. You track the exact price for every pack size and brand tier.
  • The RYO (Roll Your Own) Spectrum: Specialized tracking for 25g, 35g, and 50g weights ensures that your price analysis accounts for the differing margins between pre-packaged and bulk products.
  • Financial Integrity: Memento’s native Currency field (in AUD) allows for instant cross-account comparisons and regional average calculations, providing the data-backed evidence required for corporate strategy meetings.

Usage Scenarios: The Competitive Audit

You are visiting a major account and notice that a competitor’s product is suddenly occupying prime shelf space. You open Memento, find the account, and update the current pricing for the entire JPS and Winfield lines. You immediately see that the competitor has lowered their price by 5%. You record this shift, hit save, and the head office receives the data before you’ve even left the building. This high-speed intelligence allows for a defensive price match within 24 hours, protecting your market share.

Power Feature: Global Search for Pricing Anomalies

By utilize Memento’s powerful search and grouping features, you can instantly see the history of a single item—like White Ox 50g RYO—across your entire territory. You can identify which accounts are "outliers" in their pricing strategy, allowing you to address under-pricing that might signal a black-market supply or over-pricing that is driving customers away. It turns a collection of individual store visits into a dynamic, queryable regional database that ensures your pricing strategy is always based on the reality of the shelf.