You’re walking the aisles of a major regional distributor, the hum of the overhead fans mixing with the frantic clicking of your data entry tool as you record the shifting price points of fifty different product lines. In the high-velocity world of retail pricing, information is a perishable asset. A price list that is forty-eight hours old is a historical document, not a tactical advantage. True market dominance requires a record that is as current as the inventory on the shelf.

The Philosophy of Competitive Vigilance

The "Pricing (1)" template is designed for the high-precision market auditor who understands that "average pricing" is a myth. It moves your analysis from broad category estimates to granular brand-specific data. By standardizing the capture of the Date and the specific Account Number, the system ensures that every currency entry—from Ashford 20 to Manitou Organic—is anchored in a verifiable time and place. It acknowledges that in competitive retail, the most valuable data is the localized price fluctuation that precedes a regional trend.

The Blueprint: High-Resolution Pricing Anatomy

The structure of this library is built to handle the extreme diversity of modern retail packaging and brand tiers.

  • Format-Specific Triage: With dedicated currency fields for 20s, 22s, 25s, 26s, and 30s formats, the system eliminates the "packet vs. stick" confusion that often plagues manual price sheets.
  • The RYO (Roll Your Own) Ledger: Specialized tracking for 25g, 35g, and 40g formats ensures that your analysis accounts for the distinct margin profiles of loose tobacco products.
  • Brand-Depth Monitoring: Tracking current market prices for premium lines like JPS Super Kings alongside discount variants ensures a comprehensive view of the entire price ladder within your territory.

Analysis & Insights: The Margin Audit

The ultimate value of this archive is its ability to reveal regional pricing anomalies. You can group your library by Account Number to see the price variance for Winfield 20 across different store types, identifying where your margins are being squeezed by aggressive discounting or where there is room for a price increase. Memento’s native Currency field (in AUD) allows for instant cross-account aggregation, providing the data-backed evidence required for regional sales strategy and competitive counter-moves.

Power Feature: Global Search for Tactical Repricing

By utilizing Memento’s powerful search features, you can instantly isolate the history of a specific competitor’s product—like Pall Mall 30—across your entire territory. This allows you to identify the exact moment a competitor lowers their price in a specific postcode, enabling a defensive response before the market shift becomes permanent. It turns a collection of individual price points into a dynamic, queryable market intelligence database that ensures your commercial strategy is always grounded in the reality of the shelf.