If a beverage distributor relies on vague field reports to understand market penetration, they will inevitably lose shelf space to more aggressive competitors. A surveyor noting that "water is in stock" at a local kiosk is administratively useless. A regional sales director needs to know exactly which sub-segment the outlet belongs to, whether the chiller is owned or rented, and the exact volume ratio of their 600ml bottles versus the top three competing brands. This Memento database acts as a rigid, geospatial intelligence gathering tool, forcing field agents to dissect the physical reality of every retail node they visit.
Mapping the Urban Logistics
A retail audit is only valuable if the location data dictates the distribution strategy. This template refuses to accept a generic address; it forces the surveyor to classify the logistical difficulty of reaching the outlet.
It immediately demands the "NAMA TOKO" and "ALAMAT LENGKAP", but then it introduces a critical logistical filter: "KETEGORI ALAMAT". The surveyor must explicitly define if the store is located on a "JALAN PROTOKOL (RING 1)", hidden "DIDALAM PERUMAHAN" (Inside housing), or stationed "DIDALAM STASIUN KERETA API" (Inside a train station). This classification allows route planners to instantly know whether they need to dispatch a massive 10-wheel truck or a smaller, agile delivery vehicle. The system locks this data down with precise "KOORDINAT" (GPS Location) and a visual "FHOTO OUTLET (TAMPAK DEPAN)", making it impossible for field teams to fake a site visit.
Granular Outlet Segmentation
Not all points of sale behave the same way. The volume metrics of a school canteen are fundamentally different from a fine dining restaurant.
The template addresses this by forcing a strict "SUB SEGMEN" taxonomy. The surveyor must classify the node from an exhaustive list ranging from "L4 - PROVISION STORE" and "I2 - WARUNG MAKAN" to "A2 - APARTEMENT" and "G4 - HOTEL BINTANG 3 KEBAWAH". By coupling this with "KETERSEDIAN CHILLER/KULKAS" (Chiller Availability) and "KEPEMILIKAN" (Ownership—Owned vs. Rented), the sales director instantly knows the exact merchandising capacity of the location before they authorize spending on new Point of Sale materials.
The Competitor Volume Matrix
The core of the audit is an unyielding, side-by-side volume comparison. The template allows the surveyor to track up to three distinct brands ("BRAND KE-1", "BRAND KE-2", "BRAND KE-3") simultaneously.
For each brand identified, the surveyor is forced to input hard inventory numbers across every specific SKU size: "GALON", "220/240ML", "330ML", "600ML", and "1500ML". This completely eliminates guesswork. The resulting data set provides an exact, mathematical picture of the market share at that specific coordinate. You don't just know that a competitor is present; you know exactly which bottle size they are using to dominate the local shelf.